An educational toy brand born from love and companionship to nurture the intellectual growth and development of children aged 0–12.
Brand Statement
Growing up is a magical journey. Born from love and companionship.
Brand Tagline/Brand Slogan
Born from Love, Nurtured through Growth.
Brand Philosophy
Respect for the child and his/her natural development.
Brand Values
Love, Play, Creativity, Aesthetics, Exploration, Companionship.
Brand Vision
To be one of the leading brands in the global educational toy industry.
Brand Mission
JOYCAT is dedicated to making every toy a trustworthy companion that understands children's hearts, tailored to meet their needs of development and intellectual growth.
Trusted by Millions
Born from Love, Nurtured through Growth! Sparking Joy and Curiosity On Every Child's Journey. Backed by 100+ Experts & 30+ Awards 🏆 Trusted by 1M+ Families.
Professional Team Creation
We collaborate with 100+ global experts to continually bring fresh ideas to life. Our collections nurture sensory development, intellectual growth, arts and crafts, and social-emotional learning. Customer favorites include magnetic letters, watercolor painting books, busy books, flashcards, and more.
“As an educator, I appreciate how Joycat integrates play with purpose. Their products encourage open-ended exploration, which is essential for building independent thinking in young children.”
1 total reviews
The Montessori Foundation
“I often incorporate Joycat toys into my sessions because they are not only safe and well-made, but also incredibly effective at improving fine motor skills and hand-eye coordination.”
1 total reviews
American Occupational Therapy Association
“Joycat’s toys are thoughtfully designed to support early learning milestones. I’ve recommended them to many parents because they blend creativity with developmental value in a truly engaging way.”
1 total reviews
The National Association for the Education of Young Children
Together for Every Child
With a strong commitment to social impact, Joycat works hand in hand with global distributors, educators, nonprofits, and other partners to bring inclusive and meaningful play to neurodiverse and underserved children—helping every child thrive.
A Global Mission for Joyful Childhoods
Backed by a global team and a strong presence across North America, Europe, and Asia, Joycat warmly welcomes passionate partners to join us in creating joyful, purposeful childhoods around the world.