About Joycat
Founded in 2018, Joycat is an award-winning educational toy brand dedicated to nurturing the intellectual growth and natural development of children aged 0–12. Through our Sensory Play, Art & Craft Play, Active Play, and Learning Play products, we spark curiosity, imagination, and joyful learning.
Joycat is more than toys. We are a caring companion, a fun playmate, and a guiding partner that inspires creativity and confidence throughout childhood.
Our Values
Six values that define Joycat and guide every toy we create.
Why Choose Joycat ⤷
Backed by Experts
Every Joycat toy is thoughtfully designed with guidance from educators, therapists, and child development specialists around the world.
Grounded in child development principles, our designs celebrate individuality and help parents turn everyday play into moments of learning, joy, and genuine connection.
Jessica Cardinal
Early Childhood Educator
Christina
Child Development Specialist
Ashley
Pediatric Physical Therapist
Emily
Montessori Teacher & Preschool Director
Global Vision
At Joycat, our mission is to nurture every child’s natural growth with educational toys that inspire creativity, confidence, and connection — while making parenting a little easier. Through our Social Impact Program, we carry this mission beyond playrooms to help children and communities in need, shaping a brighter, more caring future for generations to come.
B2B Partnership
Joycat participates in leading international exhibitions such as the Canton Fair and Kind + Jugend, building connections with partners worldwide.
With a growing presence across the United States, Canada, the United Kingdom, and beyond, we're a trusted partner for distributors, retailers, and collaborators who share our vision of educational play and sustainable growth.
Partner with Joycat — and join us in shaping the future of meaningful play.