At Joycat, our mission has always been about more than just creating educational toys. We believe in the power of play to heal, connect, and inspire, especially for children facing challenging circumstances. That's why we are so incredibly proud to share the story of our recent Joycat Social Impact Program initiative in Vietnam.
In partnership with the amazing team at Viettel Store, we embarked on a "Journey of Love" to the Muong Lam communes in Son La, an area severely affected by the late July storms. Spearheaded by the Viettel Store’s Trade Union, which represents over 2,000 employees, this was a true community effort to bring support where it was needed most.
As the "Golden Sponsor" of the event, our role was to bring the gift of joyful learning. It was our honor to donate hundreds of our acclaimed educational toys, including our popular Water Coloring Books, to 14 different schools for teachers to use as valuable new teaching tools.
Seeing the smiles on the children's faces as they opened their new books and immediately started creating was the most powerful reminder of why we do what we do. A toy is not just an object; it's an opportunity for a child to express their creativity and feel a sense of normalcy and joy.
Alongside the toys, the "Journey of Love" program also provided essential gifts, cash, and food support directly to the families most impacted by the storms' devastation.This journey was a profound experience for our team. It reinforced our belief that a toy can be a tool for comfort and a catalyst for hope. We are endlessly grateful to Viettel Store and their leadership for making this powerful initiative possible and for sharing our deep commitment to supporting communities.
This initiative is a core part of our Joycat Social Impact Program, and it wouldn't be possible without the support of our entire community. Every time you choose a Joycat toy, you help us continue this important work.
For more updates and to connect with a community of parents who believe in the power of play, we invite you to join our Joycat Club.
Partner With Us: Let's Spread the Joy of Play Together
The "Journey of Love" in Vietnam is just one example of what's possible when we work together. We are always looking for passionate partners—companies, non-profit organizations, and educators—who share our mission of supporting children through the power of playful learning.
If you have an idea for a collaboration or want to learn more about getting involved with the Joycat Social Impact Program, we would love to hear from you. Please reach out to us to start a conversation.
