This year’s Kind + Jugend 2025 has been an unforgettable milestone for Joycat. From September 9–11, our team joined thousands of innovators, educators, and distributors in Cologne for the world’s premier baby and toddler trade fair. For us, these three days were not only about showcasing toys—they were about sharing our vision of playful learning with the world.
Bringing a World of New Products
At Kind + Jugend 2025, we presented a wide range of new launches and bestsellers, all designed to bring our philosophy of playful learning to life. Among the collection, a few highlights drew particular attention from visitors.
Guests were delighted by our innovations in sensory and interactive play, such as a new interactive plush puppy that walks and wags its tail. For creative expression, our peacock art set—combining watercolors with holographic foils—was a standout. We also showcased playful learning tools like the pink piggy drawing machine, which gently guides a child’s hand to make drawing fun and frustration-free.
These were just a few examples from a much larger, innovative collection. The reactions were heartwarming—educators quickly saw classroom potential, while parents imagined the joy and learning these toys could bring at home. Every conversation reaffirmed our design philosophy: simple, engaging, and always rooted in supporting children’s development.
Our Booth: Designed for Play
Joycat’s booth quickly became a playful hub of activity. We wanted our space to feel like stepping into a child’s creative world, so we built dedicated areas like the Art & Craft Play Station and the Phonics Lab.
Guests sat down to try out coloring and craft activities, tested the magnetic learning boards, and explored multisensory toys designed to spark curiosity. The joy was contagious—laughter, questions, and hands-on discovery filled the booth from morning to evening. Many visitors told us they appreciated the chance to truly experience the toys rather than just see them on a shelf.
Loved by Visitors, Organizers, and Partners
Kind + Jugend 2025 was a chance to connect and be inspired. Visitors and educators loved our hands-on, playful learning experiences, and the organizers praised our booth for creating an immersive, educational space.
Reflecting on the event, Stella, CEO of Joycat, shared:
“The response at Kind + Jugend was incredible. Connecting with partners who share our passion for developmental toys reinforced our commitment to bringing joyful learning to more families worldwide.”
Beyond the booth, we had valuable conversations with international distributors, retailers, and education experts, exploring how Joycat can support schools and homes globally. These discussions opened exciting opportunities for partnerships and reinforced that play is a universal language.
Looking Forward & Partner with Joycat
As Kind + Jugend 2025 comes to a close, we’re taking with us the joyful reactions of visitors exploring our toys, the encouraging feedback from educators and organizers, and the inspiring conversations with potential partners. This event has been an important milestone in Joycat’s European journey, providing valuable insights into how our products can support families and schools across diverse learning environments.
The success of the exhibition reinforces our mission to make playful learning accessible to children around the world. If you are a distributor, retailer, or educational organization interested in bringing Joycat’s educational toys to your community, we’d love to explore opportunities together.
📩 Contact us: sales@joycat.com
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