An educational toy brand born from love and companionship to nurture the intellectual growth and development of children aged 0–12.
Brand Statement
Growing up is a magical journey. Born from love and companionship.
Brand Tagline/Brand Slogan
Born from Love, Nurtured through Growth.
Brand Philosophy
Respect for the child and his/her natural development.
Brand Values
Love, Play, Creativity, Aesthetics, Exploration, Companionship.
Brand Vision
To be one of the leading brands in the global educational toy industry.
Brand Mission
JOYCAT is dedicated to making every toy a trustworthy companion that understands children's hearts, tailored to meet their needs of development and intellectual growth.